Fubiz, an art and design blog, is an example of a really sleek design that also includes some cool personalization.
Near the top of the blog's homepage, readers can side-scroll through "highlighted" posts. Below that is the Creativity Finder, where visitors can select their chosen personas -- from "Art Lover" to "Freelance" -- location, and the type of content they're looking for. From there, readers can browse content specifically catered to them.
We can't help but love the header image, too. It uses something called "blue mind" psychology, which has found that the sight of open water can naturally draw us in. By using it in a design scheme, Fubiz is able to visually attract visitors to its content.
2. Brit + Co
Everything about the Brit + Co homepage says "clean," "warm," and "welcoming." It's free of clutter, making the content more digestible, and the layout is extremely organized.
We dig the seasonality of the site, too. I mean, avocado jack-o'-lanterns on the dawn of October? Adorable, and replete with a colorful, fun photo to illustrate the story's content.
The subtle "trending" header also serves as a nice way to promote popular content, without being too in-you-face about it. Plus, with such great visuals, we took note of the nod to Pinterest -- that icon is important to include when your blog incorporates attractive imagery.
We love the colorful, consistent design of Tesco Living, the blog site of British grocery chain Tesco.
Remember how we keep harping away at brand consistency? Check out the rhombus-like designs in the top banner -- that reflects the same ones that appear in Tesco's logo.
What Tesco Living has achieved is a great balance of simplicity and boldness. The layout is extremely minimal, but it isn't dull. Warm and welcoming shades underscore each content category, and the photos add dashes of colors throughout the site. It's a great example of how the right imagery can achieve an appealing "less-is-more" appearance, especially if that fits in with your overall brand concept.