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By on Feb 12, 2018

Define and understand content marketing

The most important aspect of the fundamental contents is to really define and understand the importance of content marketing. Today we talk a lot about content marketing. Everyone talks about it. There is a lot of content about it. But many marketers are not entirely sure how to define content marketing and how to really adapt it as part of their marketing strategy. Content marketing is the process of creating valid and relevant content to attract, capture and engage your audience.

The most important aspect of the fundamental contents is to really define and understand the importance of content marketing. Today we talk a lot about content marketing. Everyone talks about it. There is a lot of content about it. But many marketers are not entirely sure how to define content marketing and how to really adapt it as part of their marketing strategy. Content marketing is the process of creating valid and relevant content to attract, capture and engage your audience.

Common marketing errors of content that should be avoided

1. Guess your audience instead of knowing them.

It is not enough to presume that you know what your audience is interested in or that, if something interests you, it will also involve your audience. Using tools like Google Trends and Google Keyword Planner is a good place to start; even better if you can connect directly with your customers through surveys via email or personal interviews.

2. Do not allocate sufficient time to generate the title.

This is one of the easiest traps to fall. You spent hours and hours creating a piece of content and your brain is very fried. So give the slap a sufficiently relevant title in the copy and call it a day. A good rule is to spend about half the time generating a great title, since it has led you to write the piece. If this seems like a ridiculous amount of time, it's a good sign that you should pay more attention to the degree.

3. Emphasize quantity over quality.

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